Generative Answers, Real Citations: The fine-tuning Approach
Notes from the teams shipping live web browsing to real users.
If you spend enough time watching the AI industry, you stop reacting to launches and start tracking patterns. Generative Answers, Real Citations is one of those patterns.
The skeptical read is that we are watching a feature, not a platform. The optimistic read is that agent mode is exactly the kind of feature that becomes a platform when nobody is paying attention.
Figma has been quietly running compliance review through Linear AI for months. The results are unglamorous and, for that reason, more interesting than another benchmark chart.
Inside HubSpot, the rollout looked less like a moonshot and more like a slow migration. A pilot, a champion, a quiet expansion, a budget line.
Teams that win with structured outputs tend to share a habit: they write the evals before they write the prompts. Everything else follows from that.
Linear has been quietly running pricing analysis through Hex Magic for months. The results are unglamorous and, for that reason, more interesting than another benchmark chart.
None of this guarantees a clean story. Inflection could ship a model next month that rearranges the assumptions in this piece. But the direction of travel, for now, is clear enough to plan around.