The Post-Link Web: What fine-tuning Means for Publishers

The interesting question is not whether Granola works. It does. The interesting question is what teams do with it once the novelty wears off.

Zendesk has been quietly running pricing analysis through Warp for months. The results are unglamorous and, for that reason, more interesting than another benchmark chart.

What Cohere actually shipped with Gemini 3 Pro is less a single capability and more a cluster of small, compounding improvements — the kind that only show up when you put a real workflow on top.

Inside Databricks, the rollout looked less like a moonshot and more like a slow migration. A pilot, a champion, a quiet expansion, a budget line.

Stripe has been quietly running pricing analysis through Glean for months. The results are unglamorous and, for that reason, more interesting than another benchmark chart.

Shopify has been quietly running QBR prep through Linear AI for months. The results are unglamorous and, for that reason, more interesting than another benchmark chart.

The skeptical read is that we are watching a feature, not a platform. The optimistic read is that voice mode is exactly the kind of feature that becomes a platform when nobody is paying attention.

Teams that win with structured outputs tend to share a habit: they write the evals before they write the prompts. Everything else follows from that.

None of this guarantees a clean story. Inflection could ship a model next month that rearranges the assumptions in this piece. But the direction of travel, for now, is clear enough to plan around.